AG Biz
Marketing Insights for Your Business
Boost Your Small Business's Visibility in Local Searches
AG Biz | April 17, 2024
As a small business owner, you understand the importance of reaching local customers. But when it comes to navigating the world of digital marketing and SEO, the complexities can seem daunting. However, boosting your local SEO doesn't have to be overwhelming, but it is very important and we have some stats to back that up.
By implementing a few simple strategies outlined in this blog, you can significantly increase your business's visibility online and attract more local customers.
Why Local SEO is Important
SEO or search engine optimization is the process of optimizing your online presence to attract more local customers. When potential customers in your area search for products or services like yours, you want your business to appear at the top of the search results, especially on search engines like Google. SEO increases visibility, builds traffic, enables better targeting and gives you a competitive advantage.
46% of all Search Users are looking for local businesses.
Source: Hubspot
SEO Strategies for Small Business Owners
Now that you understand the importance of local SEO, let's explore some simple strategies for boosting your business's visibility online.
1. Claim and Verify Your Google My Business Listing
Google My Business is a free tool that allows you to manage your business's online presence across Google, including Google Search and Google Maps. Claiming and optimizing your Google My Business listing is one of the most important steps you can take to improve your local SEO. Make sure your business's name, address, and phone number (NAP) are accurate and consistent. For example, your address should be exactly the same on all digital platforms; if you spell out Alberta or Texas on one platform, you have to spell them out everywhere. If you use “Street” vs. “St.”, you have to be consistent on all platforms. Also, make sure to complete all the information, add photos, business hours, and respond to customer reviews.
Google accounts for 91.54% of the global search engine market
Source: StatCounter Global Stats, 2023
2. Get Listed in Online Directories
In addition to Google My Business, make sure your business is listed on other online directories and review sites such as Yelp, Bing Places, and Facebook. Ensure that your business information is consistent across all platforms. Consistent NAP information across these platforms helps improve credibility and search engine rankings.
3. Encourage Customer Reviews
Positive reviews from satisfied customers can boost your business's credibility and improve your local search rankings. Encourage your customers to leave reviews on Google, Facebook and other relevant platforms.
4. Create Local Content
Creating content that is relevant to your local audience can help improve your local SEO. Write blog posts and articles or create videos about local events, news, or community involvement.
97% of people learn more about an online local company than anywhere else.
Source: SEO Tribunal
5. Use Local Keywords
Use local keywords in your website content, meta tags, and headings. Consider the terms potential customers in your area might use when searching for products or services like yours; “bakery near me.”
6. Mobil Optimization
Ensure your website is mobile-friendly, as many local searches are conducted on mobile devices. Optimize page speed, usability, and responsiveness for a seamless mobile experience.
63% of searches appear on mobile devices.
Source: Statista, 2022
7. Use Structured Data Markup
Implement structured data markup on your website to provide search engines with information about your business, such as address, phone number, business hours, and reviews.
Boosting your small business's local SEO doesn't have to be complicated, even if you're not tech-savvy. By following the simple strategies outlined in this blog, you can increase your business's visibility online and attract more local customers. Remember to regularly monitor your local SEO performance and make adjustments as needed. With a little effort and consistency, you'll be well on your way to dominating the local search results and growing your business.
Supercharge Your Business
Imagine having a stellar online presence without lifting a finger. We'll handle your social media, create engaging content, and build a website that turns heads – leaving you free to focus on what you do best.